Free guide — no paywall
How to win in AI search
What GEO is, why it's already affecting your traffic, and the 12 tactics we use to get brands cited in ChatGPT, Perplexity, and Google AI Overviews.
10 chapters~25 min read12 GEO methodsFree forever
Who this is for
If any of these sound like you, this guide is worth 25 minutes.
📈
Marketing teams
Watching organic traffic flatten while paid costs rise.
🏢
Brand managers
Who need their company cited — not just ranked.
🔍
SEO professionals
Ready to add the GEO layer on top of existing work.
🚀
Founders
Building brand authority before competitors figure this out.
What's inside
10 chapters. No filler. No email course upsell at the end.
01
Why you're here
Why organic traffic is dropping and what AI search has to do with it.
02
The case for GEO
The data and why most agencies are slow to admit what's changing.
03
How AI search works
Pure LLMs vs AI search engines — and why the difference matters for your strategy.
04
The main platforms
Google AI Overviews, ChatGPT Search, Perplexity — how each one works for brands.
05
How users changed
From 3-word keywords to 15-word questions. What that means for your content.
06
What GEO actually is
The shift from ranking to being cited — and why those are genuinely different problems.
07
GEO vs SEO
You need both. Here's what each covers and where SEO doesn't transfer.
08
What to measure
Share of Model, citation rate, AI referral traffic — the metrics that matter now.
09
12 GEO methods
The full tactical playbook — technical, content, authority, and monitoring.
10
Checklist + FAQs
A prioritised action list and answers to the questions we get asked most.
Fabian van Til
Founder, Akravo
Built GEO frameworks after watching his own e-commerce brands disappear from AI search despite strong Google rankings. Now helps brands get cited in ChatGPT, Perplexity, and Google AI Overviews.
Most brands
haven't started yet
The window for early-mover advantage in AI search is still open. This guide shows you where to start.
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