I have been on both sides of the invoice.
I ran an SEO agency. I also own brands that pay agencies. The second one taught me more.
I got into this in 2020. Built and scaled brands from zero, co-founded a marketing agency, grew it into a specialist SEO firm, sold my stake. Standard enough story. The part that matters is what happened after, when I started paying other people to do organic work for my own brands.
I saw the invoices from the buyer's chair. Retainers where I could not tell you what happened that month. A technical audit that was a template with my logo on it. Link reports full of sites that publish on every topic on earth. And a twelve-month term I had signed without reading closely enough.
“The thing nobody tells you as a client is how little of a retainer is actually work on your account. Once I knew, I could not unknow it. Akravo is built so a client never has to wonder about that.”
So that is what we built.
Want to know where you actually stand?
Twenty minutes. I will tell you what I would do and what it costs, and I will say so if we are not the right fit.
Book a call with Fabian →No obligation, and no pitch if the answer is no.