Question 1

Is this not just SEO with a new label on it?

Accepted Answer

There is real overlap: crawl access, useful content and technical SEO still matter. We also track which brands AI assistants recommend and which outside sources they cite, then use that evidence to guide content and distribution. The shared work is scoped once in your retainer.

Question 2

Google says normal SEO is enough for AI Overviews. Are you contradicting them?

Accepted Answer

No. Google says its existing SEO fundamentals apply to AI features, with no special markup required. We do that work and separately measure how your brand appears across other assistants, because visibility in one system does not establish visibility in the others.

Question 3

How would I know whether any of it actually worked?

Accepted Answer

We record a baseline, repeat the same buyer prompts and compare mentions and citations against named competitors. Alongside that, we report search performance, identifiable AI referrals and commercial outcomes in your analytics. Crawler activity and citations are indicators; they do not prove that a specific AI answer caused a sale.

Question 4

Honestly, a lot of this space looks like a scam.

Accepted Answer

Scepticism is reasonable when the offer is vague and the results cannot be checked. We put the scope in writing, separate the service retainer from the placement budget, and show the work alongside the measurement limits. The engagement is month-to-month, so keeping your business depends on work you can evaluate.

Question 5

We already have an SEO agency. Do we have to fire them?

Accepted Answer

No, and we would rather you did not on our account. Tell us what they own and we will work around it. If they are doing good work, that is a head start. If after a few months it turns out we are duplicating each other, that is a conversation worth having then, with evidence.

Question 6

Are you going to spam Reddit and forums with fake accounts?

Accepted Answer

Never. Communities are actively detecting and banning coordinated posting, and a single screenshot of it can undo years of brand building. Where community participation makes sense we use real, identifiable accounts with disclosed affiliation, or we leave the channel alone.

Metric	Before	After
“wasstrips” · Netherlands	—	Position 1
“vaatwasstrips” · Netherlands	—	Position 1

Taking the top spot for Dutch laundry-strip searches.

The problem

The work

The results

Where does your brand stand?