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Ecommerce · Art kits / Tobio’s Kits

From 7 top-three rankings to 380 in ten months.

Commercial pages, a library of beginner tutorials and relevant authority building helped an art kit brand grow monthly organic revenue 765%.

+765%

monthly organic revenue

Baseline → month 10

The problem

Tobio’s had an established product and around 7,000 monthly organic clicks, but only seven top-three keywords and 31 referring domains. Marketplaces and larger art suppliers held the commercial searches, with little supporting informational content on the store.

The work

Mapped collection and product pages to buying intent, then improved copy, structured data and internal links.

Built more than 100 tutorial pages around watercolor techniques, projects and beginner questions, connecting each topic to the relevant kit.

Combined technical and on-page fixes with continuous digital PR and link building. Improved product clarity, comparisons and the route from tutorial to purchase.

The results

Tobio’s Kits reported results
MetricBeforeAfter
Monthly organic revenue · GA4Baseline+765%
Monthly organic clicks · GSC7,000109,000
Top-three keywords · Semrush7380
Referring domains · Semrush31409

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