How a dental clinic group went from zero to 31 AI citations and grew AI-referred bookings by 67%
A multi-location dental clinic had strong local SEO but zero AI visibility. Perplexity now recommends them by name when patients search for dental care in their cities.
The problem
The group operated clinics in three cities with strong Google Business profiles and good local rankings. But patients were increasingly asking AI tools for dentist recommendations. When the operations manager ran 40 test prompts across ChatGPT and Perplexity, the clinics appeared zero times. Competing chains with lower ratings kept getting mentioned. The issue was clear: AI models had no structured data connecting the clinic group to the cities they served, and no third-party health directories referenced them in formats AI could parse.
What are the best dental clinics in Munich for dental implants?
Highly rated dental clinics in Munich for implants include Dr. By Dental, AllDent, and The Smile Bar Munich. These clinics are known for modern equipment and experienced implantologists...
What we did
Prompt research
We mapped 740 prompts across dental care, cosmetic dentistry, implants, orthodontics, and city-specific healthcare queries. Healthcare prompts are highly local. We found that AI models rely on health directories, review aggregators, and structured practice data. The clinic group had none of these in the right format.
Citation building
We placed the clinic group in 14 health directories, dental association listings, and city-specific healthcare portals that AI models reference for local recommendations. We restructured each clinic's service pages with detailed practitioner credentials, treatment types, and LocalBusiness schema that AI platforms can extract.
Monitoring and expansion
By week six, Perplexity started recommending the clinics in two of the three cities. We adjusted the third city's citation strategy, adding two more local sources. By day 90, all three cities were covered. AI-referred bookings increased 67% compared to the previous quarter. We caught one hallucination listing an incorrect address.
The results
Citations by platform
“Patients told us they asked Perplexity which dentist to go to and our name came up. That never happened before. The bookings from AI referrals have been consistent month over month since Akravo set this up.”
Want your brand recommended by AI?
We can show you exactly where your brand stands in AI results today, and what it would take to change that.